The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 501: The State of Software Buying From SMB to Enterprise with G2 CMO, Amanda Malko

The Official SaaStr Podcast: SaaS | Founders | Investors

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Product Led Growth - Pendo

A free trial is a great example of product lead growth, but it's only one way. The car that i wanted was literally sitting in the dealership inside and they said, why don't we drive it out and let you give you the keys. And so this is a demo experience directly on the home page of pendo that allows you to see any of pindo that you want. And it feels like you're driving. I didn't even know pendo did have the stuff,. This is a great way to reduce friction, to try and get people to, hopefully, buy things they never even knew they needed. Another example of product led growth is designing for multiple front doors.

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