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Rapid Response: The truth about what we watch, with Nielsen’s David Kenny
Masters of Scale
Time Matters
Time matters, because that's how much engagement you had. And we see people standardizing on time. Just this week, when netflick launched its earnings, they quoted nelson,. They also said, just as we measure share time, they're going to start reporting their own numbers by hours spent watching their shows. So time is key. Buht, so is frequency. As an advertiser, who did you reach and how often did you reach them? Otherwise, if you got all those hours by one, you know, family watching 20 hours a day, that's quite different than reaching ten families two hours a day. It'll really make the advertiser an agency life simpler
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