A Differentiated Story

At privy, we wanted to focus on being the leader for for e commerce marketing for small businesses. There was lots of other companies in th space, but nobody had really nailed doing this for s be small. But then we needid like our megaphone. Other than changing the web sy copy, what are we going to do? We wrote a book on it. Our whole content strategy and kind of product marketing strategy shifted around that. Then you can see how, wow, this simple tag line now has turned into a full strategy for the company.