How an American Bought a Canadian Business
Acquiring Minds
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Balancing In-House and Outsourced Strategies for Outbound Processes
This chapter explores the advantages of using both in-house and outsourced methods for optimizing outbound processes in business. It emphasizes the need for adaptability and flexibility in integrating technologies like Outreach and Sales Loft for efficient email automation. The discussion also highlights the importance of refining strategies through failures and the significance of a balanced approach in sales and marketing efforts.
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