20min chapter

The Knowledge Project with Shane Parrish cover image

The Blueberry Billionaire | John Bragg

The Knowledge Project with Shane Parrish

CHAPTER

From Village Roots to Blueberry Boom

This chapter chronicles the entrepreneurial journey of an individual who transitioned from a small village to becoming a key player in the blueberry industry. It highlights their early experiences with sports, family values, and the establishment of a successful frozen blueberry processing plant amid challenges. Additionally, the narrative explores the intricacies of blueberry production, the role of pollinators, and strategic business decisions that led to substantial growth in the Canadian blueberry sector.

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