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20min chapter
#204 John Bragg: The Blueberry Billionaire
The Knowledge Project with Shane Parrish
From Village Roots to Blueberry Boom
This chapter chronicles the entrepreneurial journey of an individual who transitioned from a small village to becoming a key player in the blueberry industry. It highlights their early experiences with sports, family values, and the establishment of a successful frozen blueberry processing plant amid challenges. Additionally, the narrative explores the intricacies of blueberry production, the role of pollinators, and strategic business decisions that led to substantial growth in the Canadian blueberry sector.
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