You want to identify seven to eight creators that are within your space that are creating content that is hitting the audience that you want to hit. Youare going to use these creators to help you to define the trends that you should be creating content around. After you've defined that formula, you want to now look into optimizing your videos and using trending music.
Jason is joined by two outstanding CEOs running marketing companies, Mehak Vohra (Skillbank) & Kate Bradley-Chernis (Lately). Mehak shared the strategies she used to drive signups for Skillbank on TikTok(2:57). Kate shared her top business writing techniques (18:48), how to create engagement for B2B sales on LinkedIn (24:15), and more! To see the deck discussed in this episode go to https://bit.ly/3tA7sVb