The Power of Adaptive Salesmanship

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Damon Fubo was a highly adaptive salesman tuning into each customer's needs and demonstrating the value of his product. He soon expanded his offerings from hats to T-shirts, but it was still mostly a side hustle. "I not only enjoyed the making of the hats, I enjoyed the value to the customer," he says.

How do you create authentic partnerships to build scale? Daymond John, founder of FUBU and one of the original “sharks” on ABC’s Shark Tank, shares lessons from FUBU’s earliest days in Queens, where he partnered with bouncers, bodegas, his neighbor LL Cool J, and his earliest collaborator and investor (his mom) to turn a great idea into a billion-dollar urbanwear brand.

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