Reveal: The Revenue AI Podcast by Gong cover image

How to nail product market fit

Reveal: The Revenue AI Podcast by Gong

CHAPTER

Are You Vertical Specific?

When you get it right in a small industry, there's this incredible fly wheel effect, because word of mouth. We are winning in the world of dark social by playing into the voice of our customer and creating this fly wheel effect. But at the same time, if you get that wrong and have a couple botched deals, or really unhappy customers,. You run a big risk of impacting your ability to go win deals in that given market. Or in my case, it's really hard to hire if the reps who have worked for you in the past had a hard time selling. It's all about acceleration and it's all about through put.

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