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16min chapter
#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)
Creator Science
Psychology of Selling Courses and Optimism in Purchases
This chapter explores the psychology behind why optimists are more likely to make purchases, particularly in the context of selling courses. It discusses the importance of designing courses with specific outcomes in mind to ensure customer follow-through, as well as the use of commitment devices like personalized emails. The chapter also covers lessons learned from recent course launches, including pricing strategies, affiliate programs, and optimizing customer interactions post-purchase.
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