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124. Results-based pricing for Pilates, with Zenia Wood and Raphael Bender

Pilates Elephants

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Why You Shouldn't Charge High Prices

"I didn't think my clients had money, but they were paying $140 plus per sessions. And it's like, well, clearly they value this a lot higher than what I feel like I like potentially value it for," she says. "The other thing is, unless you're a non-government organization, like a non-for-profit, the goal of business is to turn a profit."

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