
124. Results-based pricing for Pilates, with Zenia Wood and Raphael Bender
Pilates Elephants
00:00
Why You Shouldn't Charge High Prices
"I didn't think my clients had money, but they were paying $140 plus per sessions. And it's like, well, clearly they value this a lot higher than what I feel like I like potentially value it for," she says. "The other thing is, unless you're a non-government organization, like a non-for-profit, the goal of business is to turn a profit."
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