Ford's Refounding Strategy Worked

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Two years later, the financial crisis up ended the global economy. Auto makers kreisler and g m took a federal bail out. Ford didn't. Not only did that leave ford in a stronger position than its rivals,. It made consumers more likely to buy their products. In short, the refounding strategy had worked.

Massive change isn’t something you can brute-force — you need to ignite buy-in, again and again, up and down your organization. Because even if your changes will make things more fun, more interesting, and more profitable, you’re going to face defiance and inertia until you clue everyone in. That’s what Bill Ford learned while working to remake Ford Motor Company as an environmental powerhouse — against surprising internal and even national-level resistance.

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