4min chapter

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Do you really need 10,000 steps? | Learn English phrasal verb 'capitalize on'

Plain English

CHAPTER

Capitalizing on Opportunities and Favorable Circumstances

This chapter explores how companies can leverage upcoming sports events and increased interest in physical activity to promote and sell their products. It shares examples of companies that capitalized on specific situations, such as creating fitness-related products before the Olympics, and highlights the importance of capitalizing on early success and addressing frustrations in the market.

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