The way this would have worked in the past, say, for example, years ago, where we didn't have these principles. And as a result, then the project is like ambiguous and vague and loose. What you get up with is just people disagreeing with each other in very, very opinion driven rather than kind of evidence driven. As opposed to a project where we spent a ton of time at front understanding the problem.
In this episode Des Traynor and Paul Adams discuss the principles upon which we've built our product, and indeed our business, here at Intercom. They talk about the value of having a clearly defined set of principles and how they can become the foundation for cohesive decision making.
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