3min chapter

My First Million cover image

From Sleeping on Gym Floors to $100M with Alex Hormozi

My First Million

CHAPTER

What's the Cost of a License?

In the first month, we did one point seven million. My licensing business came down, and i think it went to like 20 ish. And so i cut my top line price by 25 % and saw absolutely no change. It went from theit went from 800 dollars a week, which was licensing on the back end, to 600 dollars a week. What's the annual cost? Forty two what is ifty thousand. So it wis front in to liquidate the cost of acquisition, so that i wouldn't nead outside capital, two of our customers. The people were called jim lords. In text artps, we do the opposite typically. We say, hey,

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