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2min chapter
La méthode pour pricer un SaaS suivant l'approche Product-Led Growth (Gilles Bertaux, Livestorm) - #95
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Stratégies de Tarification et de Packaging chez Livestorm
Ce chapitre explore les stratégies de tarification et de packaging mises en œuvre par Livestorm, en mettant l'accent sur la collaboration entre les équipes. L'utilisation de tests manuels avec des factures réelles a conduit à une augmentation significative de l'ARPA en peu de temps.
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