This chapter delves into the challenges faced by Twitter as an advertising platform and its transition towards a subscription model, reflecting on the toxicity of content impacting advertisers. It explores the impact of social media on mental health, particularly among adolescents, with discussions on warning labels on social media apps and age-gating regulations akin to laws on cigarette sales. The conversation also touches on the role of AI in advertising and the ethical considerations regarding job displacement and copyright issues.

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