This chapter delves into the challenges faced by Twitter as an advertising platform and its transition towards a subscription model, reflecting on the toxicity of content impacting advertisers. It explores the impact of social media on mental health, particularly among adolescents, with discussions on warning labels on social media apps and age-gating regulations akin to laws on cigarette sales. The conversation also touches on the role of AI in advertising and the ethical considerations regarding job displacement and copyright issues.
Kara and Scott are live at Cannes! They discuss Elon's plan to win back advertisers, and the Surgeon General's proposal for warning labels on social media. Then, what brands are using AI most effectively right now? Plus, the EU's hard-right parties just harnessed the youth vote in recent elections. What role will the younger generation of voters play in the upcoming U.S. presidential election?
Recorded on June 18th at the AdWeek House in Cannes, France
DISCLAIMER/ONLY IN CANNES: Our live taping of Pivot in Cannes had some brief competition from the Olympic torch passing by. That led to some mild audio interference at the top of the show. We've minimized it as much as possible, and hope it doesn't impact your enjoyment!
Follow us on Instagram and Threads at @pivotpodcastofficial.
Follow us on TikTok at @pivotpodcast.
Send us your questions by calling us at 855-51-PIVOT, or at nymag.com/pivot.
Learn more about your ad choices. Visit podcastchoices.com/adchoices