Pivot Elon's About-Face, Surgeon General's New Warning, and AI in Ads
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Jun 21, 2024 Kara and Scott discuss Elon Musk's surprising shift towards courting advertisers after a challenging revenue period. They explore the Surgeon General's new proposal for warning labels on social media, diving into mental health concerns among youth. The role of AI in advertising for small brands garners attention, highlighting its potential to reshape strategies. Additionally, they analyze youth voting trends, particularly the rise of far-right parties in the EU, and examine the implications for upcoming elections in the U.S. amid shifting political dynamics.
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Elon and Son
- Elon Musk's erratic behavior, including telling advertisers to "go fuck themselves," has damaged Twitter's brand.
- His son, Nolan Galloway, deleted all social media due to excessive screen time.
X's Revenue Decline
- Twitter/X's advertising revenue has declined by 52% in 2023, likely due to brand safety concerns.
- Advertisers are wary of associating with toxic content, leading to a significant drop in spending.
Age-Gating Social Media
- Implement age gating on social media platforms to protect children from harmful content and addiction.
- Collective action is needed, as individual restrictions can lead to ostracization among peers.