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#51 - Coronavirus, Being on Shark Tank & At-Home Testing Kits with Julia Cheek

My First Million

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Navigating Healthcare Entrepreneurship

This chapter chronicles the speaker's transformation from a corporate background to an entrepreneurial journey in the health sector, sparked by a pivotal moment in 2015. It discusses the challenges of launching a health-related company, emphasizing the importance of price transparency and the evolving consumer willingness to pay for healthcare services. Additionally, the chapter touches on innovative approaches to healthcare delivery, including at-home testing services, while critiquing marketing practices that manipulate consumer perceptions.

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