You Should Be Building Your Customer Community
Gain Grow Retain
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Sponsorship
The only tweak that I'd put on your definition of like the third party or like the word sponsor is like I think sponsor could come in terms of dollars. But I also think of sponsorship. And so I think of like sponsorship and two ways, kind of like the dollars version and then like the kind of building it into your teams. It's a benefit for us as a company, but it's abenefit for you personally as well.
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