The only tweak that I'd put on your definition of like the third party or like the word sponsor is like I think sponsor could come in terms of dollars. But I also think of sponsorship. And so I think of like sponsorship and two ways, kind of like the dollars version and then like the kind of building it into your teams. It's a benefit for us as a company, but it's abenefit for you personally as well.
Joel Primack, Community Leader at Lattice walks us through community, taking a look at some of the types of communities and how to focus them to drive customer engagement and success. Using this info, you can select what is needed to best support your organization and then use that focus to develop your strategy.
You can find Joel here
You can email Joel here
The Community-Led Growth Show Podcast
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