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You Should Be Building Your Customer Community
Gain Grow Retain
Sponsorship
The only tweak that I'd put on your definition of like the third party or like the word sponsor is like I think sponsor could come in terms of dollars. But I also think of sponsorship. And so I think of like sponsorship and two ways, kind of like the dollars version and then like the kind of building it into your teams. It's a benefit for us as a company, but it's abenefit for you personally as well.
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