The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD cover image

Episode 400 - Tackling Objections to the Subscription Model for Professionals

The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD

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Deciphering Objections to the Subscription Model

Exploration of objections to the subscription model through differing viewpoints of David C. Baker and Brandon Hall, dissecting challenges faced in professional services versus product-based models like Netflix and Peloton. Emphasis on key objections such as reserved capacity, pricing strategies, customer service limitations, and addressing client expectations in the realm of subscription services.

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