Masters in Business cover image

Advancing Behavioral Economics with Colin Camerer

Masters in Business

CHAPTER

Exploring Consumer Behavior Through Neuroscience and Economics

This chapter explores the intricacies of consumer behavior through the lens of behavioral economics and neuroscience. It discusses the innovative use of MRI and eye-tracking technologies to analyze decision-making, while also reflecting on the unique characteristics of Caltech students as a research demographic.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner