Your Job Is to Win. And That's the Game That We Play

Your job is to win. And an you get, i've been doing a lot of research on this, you get 100 % of both the revenue and the profit of every deal that you lose. O kis, let's go all brain science on people. K and talk about why commitments and micro commitments are so important to your ability to influence the ultimate outcome that you describe, which is winning.