In many of the new features that we put out into the world, we want people to feel surprised or joy or an emotion like that. When people feel that way, they go, oh my God, what was that? And they start telling their friends and family about it. So there's one example on the consumer side. I've never built traditional enterprise software selling to CIOs,. et cetera. But I can imagine maybe someone in the IT department of a large enterprise wanting to feel smart or wants to feel ahead of the curve Or wants to feel secure and ease at what they're doing.

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