Do not try to please everyone. Just figure out who it is that you'are going to appeal to and go all in there. What what happens is people try to take brands like yours, mine, and they do what, they try to make us all vanilla. And then you get punished by the market for being vanilla. Nobody's passion about vanilla ice cream. I like vanilla. Can eat it a but i ain't fuckin passion. Abut it. It ain't no frozen custar. No, that's right, with m and ms and carmel and rit cause that's the shit i like. That gets me so passionate that i want to start a company around it
In business & life, people who master the "soft skills" make an impact & make money. Jordan Harbinger is one of the pioneers of podcasting & is an expert in social dynamics. A guy who built a massively successful brand by providing high quality content & generating meaningful conversations on critical issues, Jordan joins me in the studio & we talk about the interpersonal dynamics that translate into big-time influence & income.