263: Jason Bay's Cold Calling Coaching Framework
The Predictable Revenue Podcast
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How Do You Get People to Call You?
The first thing that I want to do is establish the fact that I'm not a telemarketer and I'm a peer. The goal is to demonstrate business acumen in that first 30 to 60 seconds. There's a couple of different ways you can go about doing this, but it's permission-based opener or priority drop. So if I really take the time to nail the language in the voice of the customer, now I've established the fact that we work with people like you.
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