There was a bazaar screw up this week in that the publishing system seemed to get at gremlin inside it and all on its own, published a message i put out over a year ago. The reason why whales were liberated from harpoons wasn't because people were concerned about whales. It's because we invented kerosene. And kerosene was a cheaper, more efficient way to light our homes. We used to live pluck geese for their quills but nobody stopped using quills because they cared about geese. They stopped because metal fountain pens were invented. There is a pod this week, because you're bout to heare right now. But anyhow, sorry.
The Sunday Times’ tech correspondent Danny Fortson brings on Paul Shapiro, founder and chief executive of Better Meat, to talk about making meat alternatives, (4:00), the $300,000 burger (11:00), using fungi (12:00), turning mushroom roots into steak (16:35), becoming an ingredient company (18:00), growing up an animal lover (19:45), starting an animal rights NGO (23:00), changing his approach (26:30), writing a book (28:40), starting Better Meat (31:50), experimenting with alternatives (33:45), his first hire (35:20), scaling up (39:20), the slow rate of innovation (43:10), his worst day of work (47:25), and society’s stubborn views on meat (49:05).
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