How I Learned to Love Shrimp cover image

50th Episode Special: 5 leaders on key changes and opportunities in the animal movement

How I Learned to Love Shrimp

CHAPTER

Advancing Alternative Proteins: Economic Focus and Strategic Advocacy

This chapter discusses strategies for promoting the alternative protein sector by prioritizing economic arguments, particularly in relation to national security and competitiveness. It draws parallels with the electric vehicle movement and emphasizes the significance of effective communication in making complex topics accessible. Additionally, the chapter highlights China's advancements in food innovation and the need for adaptable advocacy methods in the animal rights movement.

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