2min chapter

Run a Profitable Gym cover image

The Race to the Bottom: How to Set Your Gym Apart From Competitors

Run a Profitable Gym

CHAPTER

Challenges of Gym Utilization and Establishing Client Value

The chapter explores the difficulties of managing an underused gym space with a single popular class time, causing overcrowding and difficulties in providing coaching services. The speaker reflects on their efforts to fill classes and the balancing act between group sessions and personal training, highlighting the significance of creating value for clients before their visit through consistent media content.

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