Howard Shultz: "I want to have an annual meeting of the parents of our employees in China" The appeal of these meetings of China isn't just strategic importance, he says. For Howard, they capture the essence of the company. It's humanity.
You can make your social impact and your bottom line work hand-in-hand. But you'll have to be as creative and innovative about your company's values as you are about the business itself. Howard Schultz, chair and former CEO of Starbucks, not only changed how America wakes up, but set new standards for employee benefits. From offering college tuition to American employees to providing health care for employees' parents in China, Howard has always been one step ahead of the social impact curve.
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