Start by asking yourself, what sucks for you? I think everyone can do that exercise. Then find some friends and brainstorm potential solutions to the problem. You don't need to skip to a solution too early. And your thought process should be whatever solution I come up with is probably going to be wrong. If you have a big enough problem, like trust that if you come up with anything resembling an answer in a reasonable period of time, years, you have a business.

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