10 Keys to Creating a Differentiated Experience – Stan Phelps
Tech Marketing Trends
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What Is the Differentiator Experience?
Jacob Soboroff: So you're 10 serious 10 books in into that series. Well, there's actually 17 because there's now 2.0 versions of a few of the books. I've done a few industry specific books, but that's too many. Black was, Black was interesting and it's really you get the color black when you combine all of the other colors. He says he has this idea that your brand today is no longer what you tell people it is. It's the differentiated experience,. What I call DX, your employees deliver. That's a key part. And most importantly, it's what your clients and customers tell others about that experience.
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