Ant Pugh - What's the difference between niching and specialization?
Ditching Hourly
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The Importance of Niching Down and Leveraging Expertise in Freelancing
This chapter explores the importance of niching down and leveraging expertise in a freelancing career to increase profitability and margins. It highlights the fear of niching down and the mindset shift required to create and package expertise in different ways, suggesting teaching others and creating educational products as steps towards expansion.
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