Is Retention More Valuable Than Acquisition?

Retention is the bigger achilles heel of fuel, than acquisition. Referls are not active. They're passive. Out of any cohort, 50 clients, three, 50, what percentage are actively going to refer somebody? It is a very small amount. Like, there's no jim standing. That's like, o forty % of our customers,. every month of our is all refers, month over month. We would all be in a lot better place if Shawn was more cosmopolitan enough to understand how this industry actually works.