V O C and v O E

V o c is something most people would be familiar with, but v o e is something they probably haven't heard as often. It's really important when a company, or department, let's say, is developing a new product. You need to start with the customer at the table and du concept validation. The one caviot, and i can't say this strong enough, which is never place the employee fee back instead of going to customers. N, you really have to do both - it's so good for your business.