A few years ago, at this gym, we all of a sudden we just like are our whatever new inquiries of people walking in and saying, Hey, you know, I want to train. And so that's when we started paying attention to all this kind of stuff. But there's this the way it works. You've got to get you've got to be able to get people to know where to go. We should have echo Charles, because people would always say, where should I change you? Where should I changed you? It doesn't matter as much anymore. That's why I haven't made an effort to do it anymore.