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5min chapter
He reviewed 74 marketing science papers so you don’t have to
Nudge
The Power of Limiting Positive Claims
This chapter explores the importance of listing just three benefits when describing a product or service, as research shows that going beyond three benefits makes the message less persuasive. It also discusses the effective marketing strategy of showcasing the costs behind a product.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode