2min chapter

Clearer Thinking with Spencer Greenberg cover image

Beyond cognitive biases: improving judgment by reducing noise (with Daniel Kahneman)

Clearer Thinking with Spencer Greenberg

CHAPTER

The Origin of the Noise Audit

The book is the result of a noise audit, where you compare forecasts to each other and see how much they differ from each other. The truth was 52%. So there was five times as much noise as the executives had anticipated. And that's what eventually made the book interesting to write or useful to why. Because everybody knows that judgments will not be perfect.

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