1min chapter

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing cover image

USGA's Ticketing Evolution: Balancing tradition with modern fan demands - Dan McBride, USGA

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

CHAPTER

Maximizing Ticket Sales Through Social Media Advertising

This chapter explores the effectiveness of different ad platforms for ticket sales, with a focus on Instagram as the leading option for the USGA. The discussion also highlights the importance of social media advertising demographics and networking through LinkedIn in the sports industry.

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