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USGA's Ticketing Evolution: Balancing tradition with modern fan demands - Dan McBride, USGA

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

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Maximizing Ticket Sales Through Social Media Advertising

This chapter explores the effectiveness of different ad platforms for ticket sales, with a focus on Instagram as the leading option for the USGA. The discussion also highlights the importance of social media advertising demographics and networking through LinkedIn in the sports industry.

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