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How Nicolas Cole Scaled a 7-Figure Ghostwriting Agency on Cold Outreach

Double Your Freelancing Podcast

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The Importance of Educating and Providing Value in Cold Outreach

In this chapter, they discuss the challenges of cold outreach and the importance of providing value without burdening the recipient. They talk about the difference between packaging something up and giving it to someone versus educating them on the problem. They give an example of how creating something for the sake of creating something can be ineffective, and explain the benefits of educating on the problem and offering free consulting.

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