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11min chapter
How Marketing Can Save Your Business From The AI Apocalypse (#150)
Marketing Against The Grain
The Role of Marketing in the Changing Landscape of Technology and Automation
This chapter explores the evolving role of marketing in the technological advancements of automation and AI. The speakers discuss the importance of marketers in creating personalized experiences on a mass scale and how marketing teams are evolving to encompass the entire customer journey. They also discuss the collapsing of the talent stack into one-to-many and one-to-one experiences in business.
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