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How to Build Trust and Negotiate Authentically with Luke Fedlam

Negotiate Anything

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The Importance of Authenticity in Negotiations

"I love to smile. Sometimes I'll just randomly break out and song and dance just because that's who that's who I am," she says. "So, so what that means then is if I'm in a negotiation and I get upset over something, it's honest. I really do get it." She adds: "When you've built that authenticity with the client or with the target on the other side, the person that you're negotiating against, that's valuable"

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