Why BATNA Might Be Your Biggest Negotiation Mistake - with Derrick (The Van Gogh of Negotiation) Chevalier (Part II)
Negotiate Anything
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Evolving Negotiation Strategies for the 21st Century
This chapter challenges the rigid rule of 'never split the difference' in negotiation, highlighting the importance of flexibility. It advocates for a nuanced understanding of negotiation strategies, encouraging negotiators to adapt their approaches based on context for better outcomes.
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