What's the Lead Life Cycle?

The lead life cycle is touching various teams. Marketing, sometimes product teams, if you're not clad,. yo, kno, this s t r b d r team a, es. So with all these teams touching the lead life cycle, where do you typically start? Who's involved? And like that initial conversation when you're going through either an implementation or revisiting your lead management? What does that typically look like for in ounexspanse?"