What Is a Story? | My 5-step brand story framework - Part 2
Storytelligent | Brand Storytelling with Bryce McNabb
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The Five Step Storytelling Framework
"I love how it's my framework and I don't even know if it's six or five steps," he says. "We see a character in either a humdrum life that they're just sort of bored with and they don't feel fulfilled at all." Then we enter into the crisis where this problem is become way bigger than we expected, so our hero has exhausted all resources. They are now in desperate need of some sort of outside help, be it through another character or a tool to help them. And then you enter into step four, which is the solution. But it doesn't just help them solve the problem. It elevates them above the problem. The lasting transformation
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