In this episode of the Mobile Dev Memo podcast, I discuss third-party cookie deprecation in Chrome, as well as Google's Privacy Sandbox suite of tools with Paul Bannister, the Chief Strategy Officer at Raptive.

Over the course of our conversation, we cover:

• The current state of third-party cookie deprecation in Chrome;
• Whether publishers are generally prepared for the full rollout of third-party cookie deprecation;
• Whether any components of the Privacy Sandbox are underrated, or will ultimately perform better than expected;
• Whether the Privacy Sandbox achieves an optimal balance across privacy preservation and advertising efficacy;
• If third-party cookie deprecation benefits the walled gardens;
• How publishers can test Privacy Sandbox;
• Whether Google will limit the functionality of first-party cookies, as Apple has done with ITP.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• ⁠INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.