15min chapter

Fashion People cover image

Shop Girl

Fashion People

CHAPTER

Fashion's Evolution: From McQueen to Market Dynamics

This chapter explores the significant influence of Alexander McQueen and John Galliano during London's 'Cool Britannia' era, emphasizing McQueen's unique artistry. It examines the transition in the fashion industry from a cottage industry to a structured luxury market and discusses the contrasting dynamics between New York and London fashion scenes. The speaker reflects on the challenges emerging designers face in building successful brands amidst financial pressures and shifting consumer expectations.

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