Droga 5 - The Ultimate Way, Jay-Z Way to Launch a Book

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Droga 5 worked with hip hop legend Jay-Z for the launch of his autobiography. At a time when its journalism was under fire and given the label, Fake News, the New York Times hired Droga 5 to help resist this label. David also wanted to convince consumers that news was worth paying for - especially when there was free content elsewhere online.

What drove the meteoric rise of David Droga’s trailblazing agency Droga5? A series of daring, unexpected leaps — tactics he’s now applying at mega-scale as head of Accenture Song. Conventional wisdom tells you to ‘climb the ladder’ of success linearly — as an individual or a company. But David’s unexpected moves — leaning into creative partnerships and controversial programs — accelerated his path to scale. David tells us: “I’m more scared of repetition than I am of failure.”

Read a transcript of this episode: https://mastersofscale.com/swing-on-the-jungle-gym-david-droga/

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