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I Love That. I Love It. I Like It.
i don't think you can have a great brand with a bad product. i very rarely think that price is the objection. It's usually a, i don't see value in it, or maybe i just literally don't have the resources. The most important thing for us is, like, how can we bring super fans infomos? And that's what c x should almost be seen as a retention play.