How to Track KPIs for a Data Business

Doug: I think you would probably refer to us as a SaaS business because it's kind of delivered, the product is delivered in a conventional SaaS fashion. We look at user metrics like daily active users and then we have some data metrics that sit alongside those. In any market where you're collecting data that is massively unstructured like our market, it's difficult to outsource all of that to an engineering team. Doug: Those 14 people are building an incredibly valuable asset, have built an incredibly valuable assets and maintain that for us or so on.