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Leading Revenue at Shopify & Owner: Kyle Norton on selling to SMBs

Grow & Tell

CHAPTER

Navigating Rapid Growth and Customer-Centric Strategies During a Crisis

This chapter explores how Shopify managed internal efficiencies while facing a surge in customer demand during the pandemic. It emphasizes the significance of customer-centric decision-making and the long-term effects of their rapid adjustments on the company's success.

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